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    Features of the new version of mobile Direct: agency access, ability to work using multiple usernames, a re-configured design that supports touch gestures, expanded options for managing your ad campaigns and bids.
Agency access
Now not only individual advertisers, but agencies serving several clients at once can manage ad campaigns directly from their phones. You can also quickly switch between different usernames without entering the password.
Fine tuning
You can use the app to manage individual ads and phrases in addition to entire campaigns. This includes launching and pausing phrases and changing bids. In addition, you can work with individual ads using the Bid Wizard.
Instant notifications
In the new events feed all changes that have been made to your campaigns are now grouped by time. This will help you quickly get a scope of things as they stand. Direct also sends instantaneous push-notifications about important events such as an increase in CPC, position displacement, lack of funds, etc.
Work with statistics
Up-to-date information about impressions and statistics are available for individual ads as well as entire campaigns, including data on position, CTR, cost per click, and moderation results.
Add to balance
You can add funds to your account right from the app using Yandex.Money or funds from another campaign. Agencies can also set up a general account for their clients in the app.
Restrictions: the Yandex.Direct mobile app is not available to users of the light interface. |
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